David Vilchez Elías

David Vilchez Elías is a strategic designer and innovation consultant whose career spans Latin America, Europe, and India. With a background in marketing, digital strategy, user research and innovation, he has led projects for organizations like Heineken, Coca-Cola, the Inter-American Development Bank, and the Peruvian government. He has designed national innovation ecosystems, mentored startups, and advised on education-focused technologies such as AI-powered assistants for project-based learning. At the intersection of brand, behavior, and policy, his work merges marketing insight with system-level thinking to foster scalable, human-centered change.

“Real impact starts with understanding. By connecting with users and decoding cultural insights, we uncover what truly needs to change and design innovations that make a meaningful difference.”

B-Better

B-Better is an AI-powered educational assistant designed to support students in project-based learning environments. It offers real-time, personalized feedback, progress tracking, and adaptive guidance based on each learner’s goals, preferences, and performance. By integrating analytics into everyday academic interactions, B-Better reduces stress, increases self-direction, and supports deeper engagement with learning. Built with transparency and user-centered […]